THE GREEN LIFE
“I will keep them greedy. That’s what I do to make them help me with my needs”
Really? I was thinking if it were possible at all. I was with an old friend, walking our way back from the temple at an unusual hour, while he shared the secret of his confidence – the reason he need not worry about his future – examinations, job, business, etc. We were both in our mid-twenties: not a suitable age to meddle in the business of gods. Our religion has many of them. But is it possible to keep the gods greedy? I don’t think so. I keep silent.
Does the psychology behind a deprived person turning out to be an over-user works the same way for gods also? I’m not sure. Zoom to the present I see the war of words exchanged between the Environment Minister of Delhi state, and the Union Minister of Environment and Forests, Government of India – about keeping the national capital clean and the air more breathable.
Increasing vehicles, all sizes and shapes
Where do we park? Where will humans live?
What will we do with all the pollution?
What is the driving force behind it all?
The answer is “greed”
Being a marketing professional, I am driven by numbers and I’m sure automobile salesmen would also be pushed to bring in better numbers to project growth. In India, we don’t have comprehensive policies in environment, health, surface transport and urban development which complement each other and collectively aim towards the well-being of the citizen. With such a backdrop if we keep on pushing the salesman to generate higher sales figures for automobiles without bothering whether there are enough roads and parking spaces in the city I think this could contribute more towards lawlessness (road rage, traffic violations and eventually accidents), not to mention the immense elevation in pollution levels. Again, it is greed – inherently present or artificially generated through advertising – that generates these numbers. Does anyone bother to think where this is heading to, or is there an end to this? I doubt so.
Unregulated use of fire-crackers for silly reasons (a victory for the Indian cricket team abroad, someone’s marriage ceremony, religious festivals or celebrations) is another key reason, which I shall address in a separate entry.
A few possible solutions
- Automobile industry should act responsibly before just hatching out more models asking salesmen to push them down the throat of customers – they should mandatorily buy the old models back and recycle them on a periodical basis.
- Designs should mandatorily imply that every new vehicle manufactured has at least 50% components sourced from old cars
- Cities should not only pass laws, but strictly enforce that automobiles are sold in to people who have designated parking areas. Parking on roads – no matter how secluded the area is – should be made illegal and strict action taken against violators.
- Most importantly, the city should not only encourage use of public transport, but also make it available for citizens always.
- Encourage walking and cycling more effectively by providing free parking cyclists, and providing first access for pedestrians, thereby making cities cleaner and greener.
What I have suggested above is not a remedy or panacea to cure greed. I don’t know if there can be any medicine for that.
I just tried to mention something that can be done to clean up the city’s air.
How clean is the air in your city? Do please share your story.
Image Credit: BeaGifted from DeviantArt